Dallas had some of the highest teen pregnancy rates in the world. Why?
Because Texas didn't require schools to offer students accurate sex education. Instead, parents, schools and government officials only offered avoidant answers, which led kids down a misinformed path.
When teen pregnancy rates continued to rise across Dallas, we knew we had to do something to get people talking. After all, conversations are easier to have than babies.
We wrote, designed and built out a full-service website that offers teens medically-accurate information about their sexual health.
We also wrote, produced and directed a hilarious sex ed film and created hilarious, :60 radio spots that spoke to Dallas' avoidant relationship with sex.
Case Study
Radio 1: Banana bag
Radio 2: Oil Change
Board
