TV commercials
We Real-Life Chefs are everyday cooks. We're imperfect culinary non-experts who cook to stay connected to their roots and each other.
We can boil a noodle, mash a plantain, fry our rice and bake that flan, but it's those blemishes, that 1/2 full sazón packet, the leftovers we've spent all week eating, that make us, us.
Prints
4 Goya products; 4 ways to sell them humorously and effectively to consumers.
Using their recipes, a partnership with The Culinary Institute of America and some very beautiful photography, the funny words are only a small effort in building connections with consumers.
