Instagram rebrand
Pollo Campero is one of the most popular fast food restaurants in Central America. Imagine it as the Whataburger of Guatemala, the Portillo's of Ecuador, or the White Castle of Honduras. I worked on the account from 2018-2021.
We were tasked with telling a story of their flavors through layers of food, textures and a unique, confident brand tone.
I ideated many of the visual concepts for these posts, helped execute them at social shoots and wrote the social copy with a creative team.
Twitter fingers
The best part about rebranding an up-and-coming chicken chain in the U.S. is clout. When I joined the creative team in 2018, Pollo Campero was still working its way up in the States, and had very low engagement on Twitter, especially.
When Spiderman: Into the Spider-Verse writer and comedic genius Phil Lord jokingly asked about an old Campero logo featuring a legless version of our mascot, Pollito, serving up a platter of fried chicken legs, we decided to have some fun.
We earned some seriously unexpected visibility as a result (Jan 2020).
The rise of the chicken sandwich
Ahh, the Chicken Sandwich War. We all know where we were when Popeyes launched their infamous sandwiches. I was at work, click-clacking away on some Pollo Campero social media, when we were asked to stake our claim and make our chicken sandwiches known.
To start, we chose love, not war. In the name of solidarity, we took the high road, and sent one out to Popeyes employees everywhere.
