TV commercial
Creative challenge: with a limited budget and almost no time, how could we write an anthemic mantra that both evoked pride within our community and showed customers how much we value them?
Our answer? ¡To celebrate!
Translation:
Celebrate!
Celebrate your family.
And how far you've come.
Celebrate that you're not who they say you are
But you're what you've accomplished.
Celebrate your culture
Celebrate you (a ti)
And you (y a ti)
AT&T – A ti, y a ti
Celebrate your family.
And how far you've come.
Celebrate that you're not who they say you are
But you're what you've accomplished.
Celebrate your culture
Celebrate you (a ti)
And you (y a ti)
AT&T – A ti, y a ti